2020 is certainly one we will all be talking about for many years to come. The global Coronavirus pandemic has significantly altered the way most of us live and work – at least on a temporary basis, but for some, possibly permanently. As we do our part to socially distance, staying at home, trying to “flatten that curve”, millions in this nation find themselves jobless, attempting to support families and households without any income other than what government assistance they can get when they can get it.
This terrible situation is powerfully demonstrative of the simple power of a paycheck and that income is a most important asset to life as we know it. There is no better time than now to promote and educate on the attributes of financially protecting income with disability insurance.
May is Disability Insurance Awareness Month (DIAM), supported by the efforts of those behind organizations such as the Council for Disability Awareness and Life Happens. Both organizations are non-profits with the mission of spreading risk awareness and education among the public, the media and financial professional communities. DIAM provides advisors, brokers and agents a perfect opportunity to introduce or reintroduce their clients to the most fundamental of all insurances – income protection. Most employed individuals living in the United States have little or no paycheck protection, and many of those with long-term DI fail to secure sufficient coverage.
According to a Life Happens study, three in 10 Americans will become disabled for a period in excess of 90 days during their working career. The value of DI could not be clearer. Although frequently misunderstood and often ineffectively discussed by insurance professionals, disability insurance is a must for any employed person and should more often be a focal point of insurance sales presentations. DI matters because your client’s matter, and DIAM can help you show them just how much they matter and how financially precarious American lives really are.
DI information carefully researched by Life Happens and by the Council for Disability Awareness can be found on their respective websites and makes for great sales pieces. Additional educational tools (insurance calculators and real-life testimonials) are provided by these organizations free of charge. Take advantage of these programs and materials as they can only improve your knowledge of such an overlooked market.
Together let’s celebrate DIAM by sharing your insight of disability insurance with your clients, driving the point home that social security disability benefits and workers comp alone are not sufficient income protection. Please let us know if you are in need of any disability financial planning guidance. No matter the case, we can point you in the right direction. Call Don Baurle at 518-688-8132 or email email@example.com.